Privacy Policy – MumGuardian

MumGuardian (website: mumguardian.com) is owned and operated by Amzom Ltd, a company registered in the United Kingdom.

• ✅ We do not store children’s personal data
• ✅ We do not track children’s learning progress
• ✅ We do not profile children
• ✅ We do not run ads or behavioural tracking on children’s content
• ✅ Children use the platform anonymously via parent-created access
• ✅ Schools and teachers access teaching materials only (no student data stored)

Our systems are designed so children can learn safely without being monitored or analysed.

A. Parent & School Admin Information

We collect limited personal information only for user who create and manage accounts:

• Name
• Email address
• Login credentials (securely hashed)
• Role (Parent or School Admin)
• Basic account preferences (language, notifications)

B. Children’s Information

We do not collect or store personal data about children.

• No child names, emails, birthdays, photos, or identifiers are stored
• No learning history or progress is recorded
• No behavioural or usage profiling takes place

Children access content using credentials created and managed by a parent, without generating personal data records.

C. Technical & Security Data

To keep the platform secure and functional, we may collect limited technical data:

• IP address (used for security and fraud prevention only)
• Browser and device type
• Essential cookies for login and session security

This data is not used for advertising or tracking children.

We use collected information strictly to:

• Create and manage parent and school admin accounts
• Provide secure access to learning materials
• Respond to support requests
• Improve platform reliability and security
• Comply with legal and regulatory obligations

We do not:

• Track children’s activity
• Analyse learning behaviour
• Create user profiles for children
• Sell or monetise personal data

Under UK GDPR and applicable data protection laws, we rely on:

• Consent – where explicitly provided by parents
• Contractual necessity – to provide access to the platform
• Legal obligation – child protection, safeguarding, and compliance
• Legitimate interests – platform security and abuse prevention (balanced carefully against user privacy)

MumGuardian is built in line with COPPA, GDPR-K, and the UK Age-Appropriate Design Code.

• Parents create and manage child access
• Children cannot create independent accounts
• Children’s access is anonymous and non-tracked
• Parents can remove child access at any time
• No behavioural analytics are used on children’s content

• We use essential cookies only for authentication and security
• No advertising cookies are used
• No third-party tracking on children’s areas
• Optional privacy-friendly analytics may be used on parent and public pages only

Where required by law, cookie consent is provided.

We do not sell personal data.

We may share limited data only with trusted service providers who help us operate the platform, such as:

• Secure hosting and storage providers
• Payment processors (e.g. Stripe – payment data is never stored by us)
• Security and infrastructure services

All partners operate under strict data-processing agreements and comply with UK/EU data protection laws.

We retain user account data only as long as necessary:

• Parent / School account data: until account deletion
• Support communications: retained for operational and legal purposes
• Security logs: retained as required for compliance and safety

Because we do not store children’s data, there is no child data retention.

Under UK GDPR and similar laws, you have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent where applicable
• Data portability

Parents may exercise these rights on behalf of their children.

We protect data using industry-standard safeguards, including:

• HTTPS / TLS encryption
• Secure authentication and password hashing
• Role-based access controls
• Secure infrastructure and backups
• Regular security reviews

If data is transferred outside the UK or EEA, we ensure appropriate safeguards such as:

• UK-approved contractual clauses
• Adequacy decisions where applicable

We may update this Privacy Policy occasionally. Any significant changes will be communicated via the website or email.

The latest version will always be available at: https://mumguardian.com/privacy-policy

If you have questions or concerns about privacy or data protection, contact:

MumGuardian | Amzom Ltd
📧 [email protected]